Trademark Wiki / 商标使用规范

• Non-Use Cancellation (Three Consecutive Years of Non-Use) — Non-use cancellation is the regime under which anyone may apply to cancel a regi
• Use as a Trademark (Trademark-Function Use) — Use as a trademark refers to using a sign in a manner that identifies the source
• Trademark Use — Trademark use refers to the act of using a trademark on goods, packaging, transa
• Will a Trademark Really Be Cancelled After Three Consecutive Years of Non-Use? — Yes. Article 49 of the Trademark Law provides that where a registered trademark
• Does Advertising Without Actual Sales Count as Trademark Use? — Yes. Advertising constitutes trademark use under Article 48 of the Trademark Law
• Case Analysis: A Registered Trademark Cancelled for Three Consecutive Years of Non-Use — A company registered a defensive trademark but never put it into use; a competit
• Case Analysis: A Business Ordered to Rectify for Unauthorized Alteration of a Registered Trademark — A business stylized its registered trademark on packaging while continuing to us
• May You Change the Colors of a Registered Trademark in Use? — A trademark registered in black and white may be freely used in different colors
• Does a Trademark Name on an Invoice Count as Evidence of Use? — Yes — an invoice is one of the most probative pieces of evidence in a non-use ca
• Can Online Store Sales Records Serve as Trademark Evidence of Use? — Yes. E-commerce platform orders, product listing pages, and review records can a
• Which Materials Count as Valid Trademark Evidence of Use? — The strongest valid evidence of use is the combination of contract + invoice + p
• What Is Trademark Evidence of Use? — Evidence of use is material that proves genuine commercial use of a registered t
• Does Using a Trademark on Gifts Count as Trademark Use? — Generally yes. Gifts that enter circulation together with goods and serve to ide
• Non-Use Cancellation Risk Prevention and Response Guide: From Daily Prevention to Defense Practice — A systematic explanation of a company's defense system under the non-use cancell
• Complete Guide to Retaining Trademark Evidence of Use: How to Manage Contracts, Invoices, Advertising, and E-Commerce Evidence — A systematic explanation of the retention system for trademark evidence of use:
• Is Recordal Required for Licensing a Trademark to Others? — Yes. Under Article 43 of the Trademark Law, licensing another party to use a reg
• Where Should the Registration Mark (®) Be Placed on a Trademark? — The (®) is the registration mark; under Article 63 of the Implementing Regulatio
• May an Unregistered Trademark Carry the (®)? — No. Placing the registration mark (®) on an unregistered trademark constitutes p
• May You Modify a Registered Trademark and Then Use It with the (®)? — No. The registration mark (®) may only be placed on a registered trademark ident
• Unauthorized Alteration of a Registered Trademark — Unauthorized alteration of a registered trademark refers to changing the distinc
• Evidence of Use — Evidence of use is the collective term for all kinds of materials proving that a
• What Is the Use of the TM Mark? — The TM mark has no special meaning under Chinese law — it is merely a declaratio
• What Is 'Non-Use Cancellation'? — 'Non-use cancellation' is short for 'cancellation for three consecutive years of
• May You Change the Font of a Trademark After Registration? — Minor adjustments are allowed, but changes to the distinctive character are not.
• Practical Guide to the (®) Mark and Compliant Trademark Use: The Compliance Boundaries of Marking, Fonts, Colors, and Splitting — A comprehensive explanation of the (®) marking rules and the boundaries of compl
• What Should You Do After Receiving a Non-Use Cancellation Defense Notice? — After receiving a non-use cancellation defense notice, you must submit evidence
• Case Analysis: How an Unrecorded Trademark License Affects Enforcement Against a Good-Faith Third Party — Where an exclusive license was not recorded and the licensor later assigned the
• Must the Trademark Registration Number Be Indicated on Product Packaging? — No. The law only provides that when using a registered trademark you may indicat
• May a Combination Registered Trademark Be Used Separately? — It may be split in use, but the separated parts enjoy no exclusive right in the
• Recordal of a Trademark License — Recordal of a trademark license is the procedure by which the licensor reports a