Yes. Sales records on e-commerce platforms such as Taobao, Tmall, JD.com, and Pinduoduo are genuine traces of commercial use and have been widely accepted in non-use cancellation defenses and enforcement cases — but the method of evidence collection directly affects probative value.
Usable E-Commerce Evidence
- Product listing pages: the registered trademark appears in the title or main image, and cumulative sales and listing time are viewable;
- Backend order records: complete transaction time, product name, and amount;
- Buyer reviews: photo reviews showing the trademark with clear review dates;
- Livestream replays and short-video sales records: showing the trademark and goods with publication times.
Three Key Reinforcement Steps
- Prove the entity connection: the entity on the store's business license should match the trademark registrant; if not, provide an authorization letter, a license contract, or proof of affiliation;
- Fix the time: web content can be modified at any time and the other side may challenge authenticity, so important pages should be preserved promptly through a notary office or a trusted timestamp;
- Form a closed loop: online store records + shipping logistics documents + corresponding invoices — the probative value of this trio far exceeds mere screenshots.
Common Problems
- Product titles carry only model numbers without the trademark, so they cannot be matched to the registered trademark;
- Screenshots without dates or URLs are easily challenged;
- The listing was taken down long ago and backend data was never exported, so it cannot be reconstructed at the time of proof.
Recommendation
Export sales data from each platform once per quarter for archiving, and have core product listing pages notarized or timestamped once a year.
If you encounter a similar situation, we recommend first consulting a registered agency at MyTMBee to assess whether archive management is needed before deciding on the next step.